Summary
Client had static designs but lacked implementation capabilities.
2410 turned design files into responsive, integrated digital tools.
Campaigns launched across devices with tracking, forms, and consistent UX.
Client story
Riga Plaza, a well-known shopping center in Latvia, regularly ran promotional campaigns. While design agency BannerFactory prepared the visuals for emails, banners, and landing pages, they didn’t handle implementation.
To bridge the gap, 2410 was brought in to turn those static layouts into functioning digital content. Designers sent over concepts; 2410 brought them to life using HTML, CSS, and JavaScript - ensuring every campaign looked and worked great in the browser.
Project overview
A long-term collaboration between 2410 and Riga Plaza resulted in a diverse series of digital marketing solutions tailored for seasonal and brand-specific campaigns. From 2017 onward, 2410 transformed static design files into interactive, responsive landing pages and HTML emails, handling every aspect of front-end development.
Campaigns like Cosmopolitan Shopping Nights, Black Friday, and Riga Plaza Seil were delivered as mobile-adaptive web pages with embedded media, custom links, and analytics tracking. Every project was closely aligned with Riga Plaza’s existing infrastructure - integrating forms, subscriber systems, and Google Analytics.
Thanks to detailed design-to-code execution, multilingual support, and real-time updates, each release enhanced Riga Plaza’s marketing efficiency and subscriber engagement. The result: high-quality promotional content, consistent user experience, and SEO-optimized landing pages that supported Riga Plaza’s online growth.
- Riga Plaza
Key features delivered
- Custom-designed landing pages for seasonal and promotional campaigns
- Responsive layouts for desktop, tablet, and mobile screens
- Embedded YouTube videos with custom play triggers
- Integrated newsletter signup forms using Riga Plaza backend
- Interactive catalog downloads and link routing
- HTML email signatures with social media and web links
- Language switcher and multi-version landing pages
Technology stack
The result
Key Deliverables
- Landing pages for events, sales, and brand activations
- Responsive email templates for event invitations and greetings
- HTML email signatures with clickable social icons
Shopping Nights Promo Page
Riga Plaza Shopping Nights landing page
Riga Plaza Shopping Nights landing page
Cosmopolitan Shopping Nights
Cosmo landing page
Cosmo landing page
Black Friday Campaign
Black Friday Riga Plaza
Black Friday landing page
Event Landing Pages (2018)
Event landing page Riga Plaza
Event landing page Riga Plaza
Event landing page 2 Riga Plaza
Event landing page 2 Riga Plaza
Sales Promotion Page
Riga Plaza Sale page
Riga Plaza Seil campaign landing page
Email Marketing Examples
Event Invitation Email
Riga Plaza invitation email
Event invitation email
Greeting Templates (Latvian & Russian)
Latvian greeting email
Latvian version
Russian greeting email
Russian version
Custom HTML Signatures
HTML email signature Riga Plaza
Interactive HTML signature with links
Tip: All web pages were optimized for fast load times and device responsiveness, improving both UX and SEO visibility.
Our cooperation helped Riga Plaza streamline its digital communication, boost campaign performance, and collect more newsletter subscribers via integrated forms. Although paused during the pandemic, the collaboration laid a scalable, flexible framework for future campaigns.
Thinking about building a similar system?
If you’re planning to launch promotional landing pages, email campaigns, or other branded digital tools like Riga Plaza did - these are the questions we often get from clients before starting. They’re aimed at helping you understand what’s involved in developing responsive, integrated, and visually consistent marketing assets.
Yes, absolutely. We often collaborate with external or in-house design teams. You can send us Figma, Sketch, or PSD files - and we’ll translate them into clean, responsive HTML, CSS, and JavaScript that works across browsers and devices.
Yes, responsiveness is a standard. We ensure every layout looks great on desktops, tablets, and mobile phones. If needed, we create separate design adaptations for specific breakpoints - just like we did for Riga Plaza’s mobile versions.
Definitely. If you already have working forms (e.g., newsletter subscriptions, Google Analytics, popups), we can embed them or recreate their functionality in the new landing pages - while maintaining full tracking and compatibility.
We can structure your landing page with multiple versions or dynamic language switching. You’ll be able to manage text content separately for each language, making it easy to localize campaigns without duplicating efforts.
Post-launch revisions are a normal part of the process. Whether it’s fixing mobile layout issues, updating campaign dates, or swapping images, we’re available for follow-up changes and can work fast when deadlines are tight.
We can provide temporary hosting during development and testing. But for long-term use, we usually deploy the final version to your server or CMS. We’ll guide your team on how to do it or assist directly if needed.
Yes. We apply best practices for performance and SEO - including semantic HTML, meta tags, fast load times, and integration with tools like Google Analytics. If needed, we can optimize further based on your marketing goals.